Definition: Alt tags (alternative text) are HTML attributes applied to images to describe their content. They improve accessibility and SEO by providing context to search engines and visually impaired users.
Definition: Internal linking refers to linking one page of a website to another page within the same domain. It helps with site navigation, distributes link equity, and improves SEO.
Definition: Site structure refers to how a website’s content is organized. A well-structured site makes it easier for search engines to crawl and for users to navigate.
Definition: Technical SEO involves optimizing a website’s infrastructure to help search engines index and crawl pages efficiently. It includes site speed, structured data, and XML sitemaps.
Definition: Redirect errors occur when a page is moved or deleted.
Definition: PageSpeed optimization is the process of improving a website’s load time through techniques such as image compression, caching, and script minification.
Definition: Core Web Vitals are a set of performance metrics by Google that measure user experience, including loading speed, interactivity, and visual stability.
Definition: Inbound links (backlinks) are hyperlinks from other websites that point to your site. They are a major ranking factor for SEO.
Definition: Outbound links are links from your website to other external sites. They can add credibility but should be used strategically to avoid losing SEO value.
Definition: A title tag is an HTML element that specifies the title of a webpage. It is a critical factor for SEO and appears in search engine results.
Definition: Site architecture refers to the hierarchical structure of a website’s pages and content. A clear site architecture improves navigation and search engine crawling.
Definition: Caching is the process of storing frequently accessed data temporarily to improve website performance and speed.
Definition: Zombie pages refer to non-mobile-friendly pages, low-quality content pages, and pages that are not properly optimized for SEO or are orphan pages.